Yes, I do work for a company that is a direct supplier of SaaS to the advertising and production industry but that’s beside the point.

For the most part I find advertising and it’s close ally marketing serve a singular purpose; to convince people to part with their money before they are ready to.  Advertising and marketing exist to influence an individuals purchase decisions or in the most successful(?) cases, to drive an individual to acquire something that they neither needed nor wanted. 

Occasionally something comes along that is a moral use of advertising and marketing.  Instead of attempting to get the population to buy more disposable shit from Swiffer it actually challenges them to think about their role in world.  Here is a perfect illustration of one of those things (click to open a larger image in a new window).